Finally, this longest month of the year has come to an end.  Who would say one could get tired from holiday fever?

Yet, let’s say goodbye to January in the best way we can – Maja’s lecture about Icecat.

If you haven’t heard about Icecat yet, stay with us, as we’ll shortly discuss topic in this text.

Formally started in December 2005, Open Icecat is a unique open catalog with product data-sheets in co-operation with high tech sponsoring brands and online channel partners. Today it is the only worldwide content provider that offers manufacturer approved standardized product content for free, and it is used by over 40000 online websites around the world.

Open Icecat is free of charge product catalog, that contains more than half a million standardized data-sheets of (IT), Consumer Electronics, Telecom, Toys, FMCG, Beauty, Office, DIY, Lighting, and other areas.
Among the Icecat contributors, you can find the major players’ names like Toshiba, IBM, Lenovo, Hewlett-Packard, Philips, and Sony.

Open Icecat is an open catalog so it shouldn’t be confused with commercial catalogs like Gfk/Etilize, Cnet or even Icecat Inc i.e. the Full Icecat, which is the paid version of Icecat.

What is interesting about the Icecat is that editors are participating manufacturers while the users of the product content are distributors, resellers, retailers, or the manufacturers themselves.

Icecat product data can be for online shops, purchase systems, blogs, ERPs, and other apps.  The Icecat product data allows categorization, filtering, search and product comparisons. It provides content optimization and increases shop conversion.

In January 2011, Open Icecat grew and supported 33 languages, and in 2014, Open Icecat launched its LIVE version.

For more info about the Icecat you can click on the link below.