We had an amusing and colorful Thursday lecture this week. Our colleague Vukan spoke about graphic design, UX and UI concepts.
The many of you already know graphic design is a set of definitions, rules, and considerations applied to the visual medium for communication by using words, lights, graphs, and shapes in order to pass information to the viewer, user or customer.
Common uses of graphic design include logos and branding, editorial design for magazines or books, advertising, web design, communication design, product packaging, etc. Design is a very useful tool for selling a product or idea or even solving a certain problem.
If you want to be a graphic designer you need to see and understand how the qualities of visual material—shapes, images, color theory, typography and layout work individually and all together. Graphic designers create and combine symbols, images, and text to form visual representations of ideas and messages.
“User experience design is the process of enhancing user satisfaction with a product by improving the usability, accessibility, and pleasure provided in the interaction with the product”
“User interface design (UI) is the design of user interfaces for machines and software, such as computers, home appliances, mobile devices, and other electronic devices, with the focus on maximizing usability and the user experience. The goal of user interface design is to make the user’s interaction as simple and efficient as possible, in terms of accomplishing user goals”