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Home / Tourist Company Web Application

CMS and CRM for Tour Operators and Agencies

Project Overview

One of the biggest travel company in Serbia, sought to enhance its digital presence to better serve its customers and streamline operations. The existing web application was outdated, non-responsive, and offered a subpar user experience, leading to decreased user engagement and online reservations. Sipod was engaged to develop a robust, user-friendly, and scalable web solution tailored to the unique needs of the travel industry.

Challenge

The primary challenges identified were:

Outdated Web Application: The existing platform was not mobile-responsive and had poor UX design, leading to user dissatisfaction.

Performance Issues: The application was not optimized for high traffic, struggling to handle up to 100,000 daily visits.

Integration Difficulties: There was a need to seamlessly integrate with various back-office services, including booking systems and customer databases.

Lack of Industry-Specific Features: The platform lacked functionalities tailored to the travel industry’s needs, such as CRM and loyalty programs.

Solution


Sipod developed a comprehensive solution encompassing the following components:

  • Custom CMS Development: Built from scratch, the CMS was designed specifically for travel operators, allowing for easy management of destinations, packages, and promotions.
  • Responsive Web Design: The new platform was optimized for all devices, ensuring a seamless user experience across desktops, tablets, and smartphones.
  • Performance Optimization: Implemented advanced caching strategies and code optimizations to ensure fast load times and the ability to handle high traffic volumes.
    Back-Office Integration: Established robust APIs to integrate with existing booking systems, customer databases, and other essential services.
  • CRM and Loyalty Features: Integrated tools to manage customer relationships and loyalty programs, enhancing user engagement and retention

Benefit

The implementation of the new platform resulted in significant improvements:

  • Increased Online Reservations: The streamlined booking process and improved performance contributed to a higher conversion rate.
  • Scalability: The platform now efficiently handles up to 100,000 daily visits without performance degradation.
  • Operational Efficiency: The integration with back-office systems reduced manual work and errors, leading to more efficient operations.
  • Customer Retention: The CRM and loyalty features fostered stronger relationships with customers, encouraging repeat business.